FixNix Blog

The 6 Elements of Persuasion

Aug 16, 2014 12:47:05 AM / by Shanmugavel Sankaran posted in Blog, entrepreneur, persuasion, psycology of persuasion

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The word "influencer" gets thrown around a lot in business, but how does the power of the persuasion really work? An infographic from U.K.-based virtual phone service Everreach, explains the elements companies can utilize to impact their customers and get to "yes." The list is based on the teachings of Dr. Robert Cialdini, author of the popular book Influence: The Psychology of Persuasion.

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Good Leaders Persuade. They Don't Manipulate.

Jul 14, 2014 2:27:36 AM / by Shanmugavel Sankaran posted in followers, Good leaders, manipulation, Blog, entrepreneur, persuasion

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From the moment we were born, we have been weaned and schooled in the art and science of manipulation. So much so, in fact, that we hardly recognize it anymore, both as targets and purveyors of manipulative influence.

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